📝 Great pitches you missed: April Edition
Plus, our five-month-anniversary and highlights
YOU LOOK NEW HERE…
We’re celebrating five months of Case By Case with a recap of our April pitches, and of course, a special welcome to our huge wave of new subscribers! There are a lot of you, so please don’t hesitate to tell us what you want to see—new topics, new formatting, interviews, or anything else.
As our newsletter grows, we want to work towards making this newsletter a tool that you as a newsperson can genuinely use.
We review responses weekly to make sure we’re bringing you useful content.
ONE PUBLISHED PITCH
A huge shout out to Chaise Lounge for taking our period advertising pitch and publishing it!
This is what Case By Case is all about—providing unique pitches for you to pursue.
If you ever publish one of our pitches, tweet Alex and Kate or send us an email so we can share it with the community.
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We run this publication on nothing but love, intellectual curiosity, and the drive to contribute to great journalism.
If you think any of these pitches are worth a few dollars, donate to support our work so we can keep digging for those great stories just for you.
If you want to regularly contribute to us building this publication full time, you can also now become a weekly subscriber!
Subscribers get access to pitches early before the competition and get access to uncut source interviews. If you want to be an absolute boss and contribute as a founding member, we’ll invite you to our pitch meetings so you can see firsthand how we vet pitches, and we’ll help vet your own!
And now onto the good stuff…
PITCHES YOU MISSED IN APRIL
Don’t forget to rate the podcast on your favorite podcasting app so we can get great pitches out there to more journalists!
1) PODCAST: Neopets, Runescape, and the little internet graveyards that won’t die
THE BEAT: Tech, social media, psychology
WHY IT STILL WORKS: This evergreen piece banks on nostalgia, which is often covered regularly by sites like Polygon. For a future-focused angle, try looking at newly minted microtransactions in older games and the segmented player bases and economies they create.
2) Don’t do it: Nike, MSCHF, and the Satan Shoes
THE BEAT: Culture, law, fashion, music
WHY IT STILL WORKS: Although the dust—and the legal settlement—have settled around Nike’s clash with MSCHF, Lil Nas X hits SNL on May 22, and MSCHF’s quirky and exclusive drops just keep coming, which makes this easy to peg to the news cycle.
3) PODCAST: Why pain is addicting—our brains explained through Dark Souls and video games
THE BEAT: Culture, business, tech, psychology, gaming
WHY IT STILL WORKS: This is a great evergreen piece, and the savvy reporter would plan to publish this piece with the release of From Software’s next big game. That way, the story itself isn’t just great, but it can take advantage of the SEO and hype around the new release.
4) How weed advertising evolved for the sophisticated stoner
THE BEAT: Economics, business, marketing, cannabis
WHY IT STILL WORKS: It goes without saying that marijuana is still a blazing-hot topic, even after 4/20 has come and gone. Virginia legalizes recreational marijuana on July 1, and Louisiana’s likely moving in that direction, too. Plus, with recreational weed booming in now-legal New York, we’re seeing the setup for what a future with federally legalized weed might look like.
SEE YOU ON THE WIRE
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